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Are people in your workplace out selling you week after week? Are you wondering what it is they do that you don’t? The truth is your lack of sales is probably not because of what you’re selling but how you’re selling it. Well thought out cold call scripts are critical for all salesmen. No company can succeed without a plan that moves prospects through the buying process. There are four basic steps that must be accomplished for a telesales presentation to be effective. Though they seem obvious, if you leave just one step out of sales process then your odds of closing a sale may be reduced by more than 80%.
1. Create Interest: Essentially your opening line should be so strong that any intelligent person would want to hear more about what you have to say and how your product/service will be of value the them. You will never get the chance to talk about your product if you don’t immediately peek the prospects interest. In this stage you focus on what the prospects will gain from talking with you. Don’t waste time boasting or talking about yourself –it won’t do you any good. In the first 30 seconds you need to say something that is so compelling that your prospect can’t wait to hear more about it.
2. Establish Needs: Once you have the prospects interest you will ask a series of important questions to uncover their needs. This basically gets the prospect to “agree” that they have needs that are not being met or that could be better met. This requires the ability to ask relevant questions that uncover information and ultimately lead to closing the sale. Keep in mind, prospects often have a need for products but may not realize it until the right questions have been presented which help them to recognize their needs. For example I bought my life insurance after being asked “how would my wife and kids survive financially if I were to die today”. Though I always knew about the benefits of life insurance I didn’t recognize the need until I had to answer the question.
3. Satisfy Needs: After you have successfully led your prospect to acknowledge his or her needs you are now free to talk about your company, your experience and how your product will benefit them. This may include examples of what you have done for other clients or how your product will be more beneficial than what they are currently using.
4. Ask For The Sale: Word of caution, if you ask for the sale before you have properly addressed the first three stages of the sales process you will fail to close the deal 90% of the time.
You could use this system for cold calling but let’s be honest – Cold Calling Sucks. You’re in sales and if anyone that tells you theirs a magic potion for cold calling he’s never done it. Let’s face it, you sell, if you have an interested prospect you will succeed. When you purchase the SuperSalesman you not only learn all of our selling techniques but we’ll show you how to create more leads then you ever imagined possible using a single technique that will generate hot leads within minutes. To help close those leads we created an awesome template that practically writes your sales process or script for you and it’s helped people that were selling life insurance, real estate, mortgages, cars and even fundraising for charities. These carefully guarded selling secrets and closing techniques have been tested over and over again and trust me, your competitor doesn’t want you knowing them because they would lose business to you once you got your hands on them.
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After reading the SuperSalesman you’ll fully understand how to implement this simple process and you will be able to sell anything to anyone. This e-book will practically write your entire sales script from start to finish. In fact you can probably have a script fully written by the start of tomorrows business day.
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Happy Selling From all of us on The SuperSalesman Team!