
IF YOU MUST COLD CALL – YOU NEED THIS.
1. Create Interest: Essentially your opening line should be so strong that any intelligent person would want to hear more about what you have to say and how your product/service will be of value the them. You will never get the chance to talk about your product if you don’t immediately peek the prospects interest. In this stage you focus on what the prospects will gain from talking with you.
2. Establish Needs: Once you have the prospects interest you will ask a series of important questions to uncover their needs. This basically gets the prospect to “agree” that they have needs that are not being met or that could be better met. This requires the ability to ask relevant questions that uncover information and ultimately lead to closing the sale.
3. Satisfy Needs: After you have successfully led your prospect to acknowledge his or her needs you are now free to talk about your company, your experience and how your product will benefit them. This may include examples of what you have done for other clients or how your product will be more beneficial than what they are currently using.
4. Ask For The Sale: Word of caution, if you ask for the sale before you have properly addressed the first three stages of the sales process you will fail to close the deal 90% of the time.
BEFORE YOU MAKE THAT NEXT COLD CALL – Let me remind you that no matter how good you are you will always face a fair amount of rejection and here’s why:
The Kenan-Flagler Business School at the University of North Carolina completed a study. It concluded that well over 80% of decision makers absolutely refuse to take cold calls.
So why are you still doing it?
In this 55-page pdf e-book you will learn why cold calling is a thing of the past and IMMEDIATELY begin generating an endless supply of hot, qualified leads! Plus I cover handling the toughest objections (with ease), professional script writing, getting past screeners, closing skills and much more.
BONUS – Master The Sales Process: Learn and master the sales process and modern selling techniques (so easy you will be amazed). Learn how to overcome nearly any objection and how to easily avoid being screened and reach the decision maker, on nearly every call. Master the one call close.